Blog

Christmas is just around the corner! And no doubt you (and many businesses out there) are probably wondering whether to pause your advertising over the Christmas period or not. At first glance it seems like a logical step to take, given that everyone’s expecting that people won’t be shopping or spending as much over Christmas.
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It never stops in small business, it’s like spinning plates; you just get one going and you have to run over to another that’s got a bad case of the wobbles. As the end of the financial year, (EOFY) approaches the plates increase with the myriad of things you need to do and opportunities to
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Ever wonder what keywords your competitors are using to rank on Google, or what keywords you can target that others in your industry haven’t? Well, Alexa.com recently announced the launch of some new features to its competitive analysis. Not to be confused with Amazon’s voice-driven virtual assistant, Alexa.com is a subsidiary that provides you with
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PPC (or pay per click) remains one of (if not the) best online marketing platforms for ROI and instant results. While a long-term and managed SEO strategy is vital for extended success, there’s no denying the power PPC harnesses, and what it can do for landing page traffic and sales.

You’ve got deadlines and KPIs to hit, and ensuring your social media following is happy is low down on your list of priorities. We get it, we really do. Every business owner knows, however, that their company needs to have social media visibility to have any kind of success these days. Maintaining multiple accounts and
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Gaining inbound links remains one of, if not the best path to long-term online traffic success. Links mean authority, increasing your website’s ranking for search engine queries. Therefore, it’s vitally important for any SEO campaign. Not only that, they result in referral traffic indefinitely and help prop up your brand’s online reputation. The problem is
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With so many recent technological advances we’ve witnessed a huge shift in consumer shopping habits. This has, in turn, resulted in the creation of new online businesses, but despite their propagation, there will always be space for the traditional brick and mortar retailer. With that said, however, the offline retailer still needs to stick with
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First of all, welcome back! Here’s hoping your Christmas break was filled with love and food in equal measure! Now that we’ve got that out the way, imagine this: you or someone in your organisation has done something silly online, and the reputation of your brand is being dragged through the mud. What a way
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It’s that time of year again where we take a moment to reflect on what 2017 was. What’s changed? What did we learn? What’s made an impact?

The term “digital presence” is one that’s shifted almost yearly. So what does it mean right now? It’s the sum of everything that people can find out about your business on the internet. These data points are often sadly neglected, despite only needing small time investment and a systematic approach to increasing your visibility. Everything
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