You’ve got deadlines and KPIs to hit, and ensuring your social media following is happy is low down on your list of priorities. We get it, we really do. Every business owner knows, however, that their company needs to have social media visibility to have any kind of success these days.
Maintaining multiple accounts and developing content for each platform does take time, and can prove quite stressful. If you’d rather focus on what’s truly important — product development or service improvements — you need to get creative when it comes to social media management.
Here are a few quick and creative tips to spend less time but still get the same result on social media.
Social Media Management Software
There are dozens of apps (our favourites being Hootsuite and Buffer) that group all your social channels into one easy to use and manage program. Take some time to learn and harness the power these apps provide, offering an all in one solution to your social needs. For a few dollars a month you can unlock premium features!
Recycle Old Content
If you’re fresh out of ideas then look for some inspiration in some older content. Don’t be afraid to link back to older videos or blogs every now and then (providing they’re still relevant). You might have a presentation or a demo on your website that newer customers may find insightful. New doesn’t always equal better, and if you’re proud of some content you made a while back, don’t be afraid to show it off again. Thursday’s give you an excuse to throwback with the #TBT tag (Throwback Thursday)
Schedule Ahead Of Time
To save you time, and avoid spending hours on social media, you can schedule your posts ahead of time. All social channels including Facebook for Business and Twitter allow you to set publication dates. Set some time aside each week when you create your posts, so you always have fresh content without getting carried away scrolling aimlessly or stalking your ex-girlfriend’s wedding photos in the process. Also, it’s worth noting programs like the aforementioned Hootsuite can take care of this as well!
Download Sharing Apps
There are several sharing apps online designed to work with your browser of choice. Whenever you visit a blog or website relevant to your brand, you can click on the sharing tool and voila you’ve added to your account.
Be careful not to link to competitors, and only share things your audience will care about.
Outsource A Social Media Management Company
If you just don’t have the time to maintain your brand’s social media presence then get in touch with us! We’ll ensure constant communication and provide regular updates and performance reports, giving you the best value for money!
When you’re finding it hard to keep your social media presence fresh, don’t stress! There are plenty of tools at your disposal to help you out. Don’t assume you need new content every time and don’t be afraid to promote different posts that are still relevant to you and your followers!
We’re here to lend a helping hand! Call us today on 1300 859 600 today and let us ensure you’re social media pages aren’t lost in the shuffle!