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AdWords Optimize For Conversions
Are You Optimising Your AdWords Ads For Maximum Conversion?

Creating multiple ads within your AdWords ad groups can be a great way to draw in more users, but equally important are your settings for how each are displayed. Below, we’ll run you through two key AdWords tools that you can help you better maximise conversions.


Google AdWords Click-To-Call Updates Are Here!

As part of our regular Digital Marketing news segments, today we’ll be looking at some of the latest updates to come out regarding Google AdWords Click-To-Call extensions! Below, we run through the top announcements revealed last week by Google. 


2017 Digital Marketing News - Robots to create ads?
2017 Digital Marketing News — Coca Cola’s Plans to Replace Creatives With Robots

  This week, we look at two of the most interesting developments in the world of digital marketing. Could Coca Cola’s Future Ads Be Created By Robots?  Recently I wrote a blog about the takeover of AI (artificial intelligence), in which I asked: is artificial intelligence making us lazy? (The answer is yes, yes it
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social media news
Digital Buzz: Are You A Fan Of The New Facebook Video Updates?

It can be difficult to keep up with all of the technological advances happening in our world—there’s always so much going on! Today, we peer into some of the latest Facebook video updates, and dish out the info you need to know!  Facebook must have been feeling the love this February, because as a Valentine’s
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technological first world problems
Is The Advancement Of Artificial Intelligence Making Us Lazy?

I get it, our lives are busy – but are we really content to let robots turn us into lazy, unmotivated beings? Recently I was reading an article about the advancement of voice-based search and artificial intelligence, but instead of being inspired, I was left feeling disappointed. While the blog included lots of fascinating information
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twitter troll control
Twitter Troll Control Gets More Advanced!

If you’re on Twitter, you’ll know that it can be a tough place to be – both for your business and clients. Truth is, there are some less than lovely people out there in the world of social media, and sometimes you can become the target of bullying for no good reason other than boredom!


social media news 2017
Digital Buzz – 2017 Social Media Updates To Facebook, LinkedIn & Snapchat

It can be difficult to keep up with all of the technological advances happening in our world – there’s always so much going on! Today, we peer into some of the 2017 social media updates you need to know! LinkedIn and Snapchat Re-Design Making Search Easier Rolled out in late January, the latest LinkedIn update
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responding to customer complaints on twitter
Ignore or Reply? The Low Down on Responding to Customer Complaints on Twitter

No doubt if you own a business, you’ve had to respond to less-than-perfect customer feedback from time to time. When it comes in via social media though, what is your practice? Do you respond or ignore negative feedback? Do you vary your response depending on the medium? Well, if you’re on Twitter, I’ve got some
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Start Creating Email Subject Lines Today That People Want to Read!

As most marketers are aware, email marketing is a powerful tool that can put your business on the roadmap to greater success. However, poor email marketing – particularly lazy subject headlines – can also drive customers away and damage opportunities for conversion. And honestly, ain’t nobody got time for that! So, take a few minutes
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social media news 2017
Digital Buzz – Facebook Mid-Roll Ads and Expanded Retargeting Strategies on the Cards for 2017

It can be difficult to keep up with all of the technological advances happening in our world – there’s always so much going on! Today, we look at some of the latest developments and upcoming announcements for Facebook! Facebook Finally Trialling Mid-Roll Video Ads Although SponsoredLinX first reported on Facebook mid-roll ads last August (when
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