Successful Brand Partnerships – Our Top 5!
Co-branding, or brand partnership, is when two companies merge together for a marketing campaign. It is the advertising of one product or service with more than one brand name attached to it, like when Smiths Chips brought out their Heinz Ketchup and Bega Cheese flavoured range. These strategic partnerships are often designed to increase business
Digital Marketing Experts You Should Follow
Are you lacking inspiration on what to blog about next? Do you need some extra content to send out to your loyal subscribers? Below is a list of digital marketing experts that can provide inspiration to your campaign. Who knows, maybe you’ll even learn a thing or two.
Social Media Marketing For Mobile Optimised Campaigns
In an age where mobile is at its most popular, it is no surprise to find that people now spend more time on their smartphones than they do their desktop computers. In addition to relying on portable hand-held devices to easily access their texts or emails, users often use them to browse on social media.
Creating High Converting Content For Your Business
As a content marketer, it is your duty to continually drive conversions. Maybe you think you’re already relatively sufficient at your job, but is sufficient really enough for you? Obviously, the most important part of content marketing is the content, right? Well, let’s look into how we can boost your business by creating high converting
Increasing Landing Page SEO For Your Small Business
As a core element of online marketing, getting your landing page found is important. However, being found isn’t always enough to land you a sale. Several factors go into the decision of your buyer, and therefore, you must appeal to all their ideals. We’ve gathered a few quick and actionable hints increasing landing page SEO
Alternative And Affordable Marketing Tips For Small Businesses
It’s not often that your small business’s’ budget allows for large and strongly targeted marketing campaigns. Luckily for you, your budget doesn’t have to be big in order to make you successful. Below, we’ve provided you with four quick affordable marketing tips for small businesses to get you thinking outside the box and moving forward.
Google AdWords For Your Business – Why It Is So Effective
As marketers, we often hear questions like “does Google AdWords really work?” or “what’s so good about Google AdWords?”. Sometimes we’ll even get the occasional “what is Google AdWords and how does it work?”. Essentially, Google AdWords is a PPC advertising tool that can reach very specific targets and for minimal cost! So here’s what
Three Social Media Marketing Strategies That You Need To Know About
As social media and traditional marketing gradually intertwine, businesses are using social media platforms as marketing tools in order to boost their revenue. Social media is a very black and white, give and take world. One small misstep and you could be heading in the wrong direction. Below, we’ve provided you with a handy guide,
#Brand Your Business
Hashtags (#) are a symbol used on social media to make it easier to find content relating to a specific theme or trend. The first hashtag was created by social technology expert, Chris Messina in 2007 with the intent to use it for groups. Now, businesses and brands use hashtags to reach their target audience
How Design Complements Content
By now, most businesses have a general understanding of the importance of content marketing, but do they understand each aspect involved and its significance in driving more traffic, leads and sales? You’ve no doubt heard ‘content is king’ a million times, but have you ever heard about how design complements content? Here’s why your design