The Importance Of Testimonials
Having testimonials proudly displayed on your website could be the difference between a potential customer choosing your business over a direct competitor. Facilitating social proof (like testimonials and reviews) is the simplest way for you to appear as a trusted, reputable business to inquiring eyes. So how can you best incorporate testimonials into your landing
Landing Page Optimisation: First Impressions
Landing pages … AKA the gift that keeps on giving! If you were to ask any marketer, creative freelancer or small business owner what they value most from their online presence, we’re confident each will respond by saying landing pages.
Don’t Cramp Your Site- AMP It
In 2016, a study by Microsoft concluded that between the years 2000 to 2016, the average person’s attention span had dropped from 12 seconds to 8. Attention span is an important thing for all forms of digital marketing – SEO, social media and paid advertising are dependent on an ROI for money spent. With SEO
Bounce Rate – The Silent Killer
It’s almost standard practice that a businesses’ website will be using an Analytics provider to collect and measure website data. Typically, this will be in the form of Google Analytics, which for those who are familiar with it, will know that it provides an incredible amount of information. Within all this data, the things you will
Catering To A Mobile Audience: Our Top Tips
When writing content for your website or marketing campaigns, often the idea of catering to mobile optimised devices is overlooked. Why should this concern you? Well, audiences using smaller screens often interact with your content different to that on a desktop computer. At SponsoredLinX, we encourage small businesses to implement practices that will cater to
Voice Search Revolution – Strategies & Preparedness
Ok, Google, how do I optimise my website for the voice search revolution?
The Age Of Ephemeral Content
Ephemeral content is videos, photos and text that holds a limited lifespan. Taking the marketing world by storm, social media platforms have now jumped on the bandwagon to provide similar services that utilise the disappearing content. From Snapchat to Instagram Stories, consumers everywhere are becoming more and more intrigued by content with a ticking clock.
Small Business Management – 3 Effective Marketing Tips
As a small to medium entrepreneur, the way you manage your business is a key determinant of your success. Time, money and employees are amongst your strongest assets, yet they can also be your greatest weaknesses. To ensure it’s the former, we’ve compiled a short list for each to help your small business management be
PPC Trends In April 2018
PPC (or pay per click) remains one of (if not the) best online marketing platforms for ROI and instant results. While a long-term and managed SEO strategy is vital for extended success, there’s no denying the power PPC harnesses, and what it can do for landing page traffic and sales.
ChatBots For Small Businesses: A Content Marketing Crash Course
Artificially intelligent ChatBots aren’t just for large Fortune 500 companies anymore. Thanks to technological enhancements and creative innovation, AI has enhanced customer service protocol and improved daily operations of small businesses across the globe. Providing you with the opportunity to save money, time and improve your business as a whole, why wouldn’t you get on