As we edge closer to the end of this year, we can see 2018 on the horizon. Turning the corner into the new year, we can safely say that the evolution of video marketing isn’t slowing down anytime soon. We’re likely to expect another year of technological innovation behind the camera with content that’s more captivating than ever. From virtual reality to 360-degree video, here are the top video marketing trends that are likely to soar next year.
Live Video Streaming
Making it’s way onto the scene this year and setting new standards for video marketing, social media will continue to take the lead in the new year as Facebook and Instagram broadcast their new ‘live’ features. Live video streaming is growing in popularity as businesses use it to market their brand and products to their consumers. In 2018, live video is expected to grow even more as the trend becomes more interactive and consumer-led. In order to create a more immersive experience, viewers are asked to comment or use the reaction icons to control the direction the live stream is heading in. For any business, live video streaming will become the ideal way to connect with their consumers in an even larger and more interactive way. Tastemade posted a live video on their Facebook page showing them using miniature utensils to cook small versions of their food. Benefit Cosmetics also many weekly videos that allow them to interact with their audience regarding their cosmetics and other products while asking them what they wish to see throughout the video. As both receive millions of views, these videos are merely one of the many live streams that they use to engage with their audience.
VR Video Marketing
Only properly being adopted to mainstream marketing this year, virtual reality is still largely uncharted territory for SME’s. Efforts have been made by large corporations throughout 2017 to incorporate the concept into their marketing, however, it has not yet fully taken off. In 2018, it’s expected that virtual reality marketing will take the next step in growing its popularity. VR has the potential to enhance the marketing impact of any brand or business. The only catch with this virtual reality is that in order to reach customers, marketers have to convince their targeted audience to use the equipment that is required to participate in the virtual experience limiting its reach at present. Etihad Airways used virtual reality to marketing their new in-flight experience to their consumers. Through the use of VR, Etihad Airways were able to show their viewers and consumers what it is like to experience a flight with them. The ‘Reimagine’ experience, sees you treated to a tour and a personal butler among many other in-flight luxuries as you fly from New York to Abu Dhabi. If you haven’t thought about VR as a marketing tactic for the new year, it’s time to consider adding it to your plans in 2018.
360 Degree Videos
360-degree videos were blowing up throughout 2017 and are estimated to only expand further as the new year begins. As another alternative to immersive technology, 360-degree video content provides the viewer with the power to alter the perspective that they are viewing the video in. With a small slide of the video in any direction, your consumers have the ability to view the video at any angle while the video is playing. Redbull has accepted 360 videos with open arms as they continue to create experiences to show their consumers including participating in a race with their F1 racing team. In this video, you are taken around the track from beginning to end while seeing exactly what it is like to be in a Redbull F1 race car. These videos can be viewed through a virtual reality headset, a computer screen or a smartphone, and have the potential to completely change the world of marketing experiences.
In 2018, consumers will be ready to jump through their screens and experience the new world that these video platforms have to offer. With a combination of creativity, new technology and marketing tactics, the new year is set to be one of the most exciting years for video marketing trends yet.
If you would like to know more about how you can incorporate some of these video marketing trends with your campaigns in the new year, contact one of our experts at SponsoredLinX today on 1300 859 600.