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social media news 2017

Digital Buzz – 2017 Social Media Updates To Facebook, LinkedIn & Snapchat

It can be difficult to keep up with all of the technological advances happening in our world – there’s always so much going on! Today, we peer into some of the 2017 social media updates you need to know!

LinkedIn and Snapchat Re-Design Making Search Easier

Rolled out in late January, the latest LinkedIn update goes a long way toward making searches much easier. With the updated feature, users can now find what they’re looking for via a single search bar; allowing for results to be filtered according to people, jobs, companies, groups and schools.

LinkedIn have also revealed that in the near future users will be able to search posts from the new search bar.

Likewise, Snapchat have also updated their search functions! Taking a look at the app we can now see that a search bar exists on the Stories page, as well as the chat and camera screens. So how does it work? Simply tap the search box and you’ll see a new overlay design pop up, allowing you to access messages or stories from friends more easily (via ‘Quick Chat’ suggestions). You can also search through your friend lists, and discover new friends/contacts, more efficiently.

It’s a welcome move, given Snapchat’s reputation for being kind of difficult/frustrating to use.

Facebook Release full 2016 Financial Highlights Report

Recently Facebook released its 2016 Fourth Quarter and Full Year Financial Reports, revealing some interesting insights into the growth of the social media giant and its influence over advertising. Some of the statistics to be revealed included:

  • As of December, Daily Active Users had risen to 1.23 billion (an 18% year-over-year increase), while Mobile Daily Active Users had leapt to 1.15 billion (a 23% year-over-year increase).
  • By the end of December, Monthly Active Users had reached an average of 1.86 billion (a 17% year-over-year increase), while Mobile Monthly Active Users had increased to 1.74 billion (a 21% year-over-year increase).
  • In the fourth quarter, mobile advertising revenue represented approximately 84% of advertising revenue.

To see more from the full 2016 Facebook Financial Report, click here.

Facebook have revealed their 2016 financial report

Did you miss our last Digital Buzz blog? Catch up on all the news regarding Facebook Mid-Roll ads and Expanded Retargeting strategies here.