Marketers always have one thing in common – an end goal – and while they all take different routes to get there, they face similar challenges. The State of Inbound recently released their 2017 report detailing these challenges, so we decided to condense it for you. Here are the most common marketing challenges and what you can do about them.
Generating Leads and Traffic
State of Inbounds statistic shows that 63% of marketers believe that the biggest challenge they face is generating more traffic and leads. Competition has become harder and the demand for quality content has increased. With so many platforms now available to marketers, it’s hard to decide where to focus your efforts.
So, how do we fix this?
More than ever before, it’s important to research what your consumers expect from you. These days, it’s more likely that your consumers are wanting video content rather than text. Interact with and reach out to your consumers to find out what they want from you. Additionally, you don’t want to flood your consumers with content. Try an email service that they sign up for, this way you know who is interested in what content.
Measuring the ROI
Year after year we continue to see that measuring the return on investment for your marketing activities tops the list of challenges for today’s marketers. We all know how crucial marketing activities are to understanding how a campaign is performing and how each piece of content is working. However, tracking ROI for every single marketing activity involves a lot of dedicated time, effort and resources.
What can we do?
Communication is key. Always ensure that you have an open and honest communication flowing between your marketing activities and sales reports. Keep an eye on which marketing efforts and activities are drawing in the most leads and traffic. Try out some free marketing software that can close the gap between marketing and sales. According to the State of Inbound report, companies that are making use of a service-level agreement are 3x more likely to have better performing and effective marketing strategies.
Creating a Larger Budget
Securing a higher budget is easy said than done, right? For smaller organisations, it’s tough competing against the more flexible budgets of larger companies. Well, we may have a solution that could help.
What’s the solution?
If you find a way to prove your ROI (hopefully our tips above help with that), then you’re more likely to receive a higher budget. The State of Inbound report shows that companies with more confidence in their marketing strategy are twice as likely to receive higher budgets for their marketing teams.
As you can tell, it’s all about the effort you put into your marketing – strategy, activity, or campaign. Even after all this, 61% of marketers believe their marketing strategy is effective, but are they involving any of these tips? If you’re still struggling with some marketing challenges, try downloading the full report from State of Inbound or finding online marketing training programs available online.