The aim of every business operating online is to achieve the highest ranking on an organic search when a consumer searches for your company name or product. What many businesses find difficult, however, is understanding how to optimise their online presence in order to ensure it’s easy for your consumers to locate you no matter what they are searching. The key to evaluating your performance is looking over your current online presence and ensuring that you are boosting your online presence for better visibility. Whether it’s a social media profile, a blog or a business listing, we have some tips on where to look in order to enhance your online visibility.
Up To Date Listings
The first and most important aspect of an SMB’s online presence is ensuring that your business listings are accessible, current and populated with the correct information. Be sure to confirm that your business is correctly listed in the beginning to avoid any issues further down the track. Consumers will find it easier to locate your business if you are frequently posting and providing new content as the up-to-date information will push you to a higher rank. All of the information that you provide regarding your business details across any online platforms should be unanimous. Search engines don’t like to deliver information that is incorrect. By having any information that is different, such as a phone number or an old address, can be seen as incorrect and may hinder your chances at a higher ranking.
Build Your Following
Social media marketing is currently one of the most effective and useful tools that assist in enhancing a business’s brand and online ranking. As one of the most cost effective strategies many SMB’s turn to social media in order to promote their products while simultaneously creating brand loyalty. By creating a social media profile, whether it be Facebook, Instagram, Twitter etc., you are opening the door to a world of opportunity for the promotion of your business. Social media platforms provide you with the option to give your following a further look into the world behind your business. These platforms allow you to create and advertise new products, promotions, news and up-to-date information. It also provides your followers with the opportunity to reach out to you in an alternative way and also give any feedback regarding your products. New and constant information pushes your ranking up further, therefore it should be encouraged.
Make Your Content Shareable
Whether it be a blog, a quirky post, an infographic or a video, the easier your content is to share, the more people it will reach. It goes without saying that people share what they enjoy or what they find informative. Instead of using word of mouth, followers share your content to their social media platform and the chain continues as more people see it. Shareable content is an alternative way to assist your business in getting its name out there in a cost effective way. The more people that share your content, the more traffic will be driven towards your page which will, in turn, aid your organic rankings within search engines.
In 2017, a feeble online presence can be the death of many small businesses. The market leans towards companies with a voice, brands that are fresh, and businesses easily located via a Google search. By creating a more active online platform, your presence will become more noticed. Take advantage of cost-effective strategies that assist you in boosting your presence. If your customers can’t find you online, then you may as well not exist.
If you’re wanting to know more about boosting your online presence for better visibility, contact SponsoredLinX on 1800 859 600.