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Click Fraud Won’t Work On Google

Recently we’ve had a number of queries relating to whether competitors can continually click on a client’s advertisement in order to cause their account to exhaust its daily budget. This is called click fraud, a type of Internet crime that occurs exclusively in pay per click advertising.

Fortunately, this type of unscrupulous practice is prevented on Google AdWords through advanced browser fingerprinting, cookies and IP address recognition. The clicks and impressions which are from known sources of invalid activity are automatically discarded. Google will issue a credit for fraudulent clicks that contributed to your ad spend after escaping automatic detection.

Click fraud is not as common in Australia as it is in the rest of the world, but to ensure that it does not become prominent, accounts can exclude certain IP addresses that are suspected of being sources of automated clicks. Speak with your client manager for more information on click fraud and preventative measures.