Blog

If you produce content for business purposes, without a doubt you want people to pick up on it. You want more than that, actually. You want people to engage with it. You want people to take it and share it. You want people to talk about it. People notoriously listen to referrals from friends and
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Content Marketing doesn’t just exist within the realm of email marketing, websites and blogging. The world of social media is now one of the most compelling reasons for users to jump on the Internet. You’ve got Facebook, YouTube, LinkedIn, Twitter, Pinterest, Google+, Instagram, Snapchat, Tumblr… the list really does go on and on, and truthfully,
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If the thought of ‘blogging’ makes you groan in despair and roll your eyes, then you’re not alone. Initially, blogging is one of those things you either love or hate. The reality is that as a small to medium sized business owner, writing and managing a blog for your business’s website is crucial for your
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Not everyone thinks alike. People are different. It’s why some people will choose red while others will choose blue. Mass marketing casts a net over a reach as wide as possible in an attempt to reach a percentage of people within a specific geographical area. It’s why some fast-food companies will utilise billboards, television commercials
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Have you ever clicked a link to watch a movie trailer you have been super interested to see, only to be faced with an advertisement that you are forced to watch the first five seconds of before you can press skip? I know it happens to me, but every now and again there is an
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Facebook can come with a steep learning curve for the uninitiated, particularly when running a business page. For this exact reason, we have put together a checklist for you to refer to whenever you feel the need to. For the Facebook beginner to the seasoned Facebook marketing professional, everyone can benefit from a checklist to
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You may well have heard the rumours that organic postings on Facebook (in other words content which is published for free) is on the decline. Yes, the rumours are true, but as we have discovered, there are some pretty valid reasons for this, and paid advertising on Facebook can really help your Facebook Return on Investment to
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You could be forgiven for thinking that with the enormous jump in popularity of visual content that you now need to be a mini-blockbuster producer on top of a business owner. Umm… yeah, right! The truth of the matter is that users on social media are engaging with visual content in all of its forms,
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If you can utilise Social Media wisely, investing in effective Facebook Management can equal a serious Return on Investment. Facebook comfortably fits into the SponsoredLinX ethos of Traffic > Conversion > Engagement on all levels. It helps to drive traffic to your business, it helps to convert your leads, and it certainly helps in continuously
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In a move that really isn’t all that surprising, Google will soon be introducing a ‘Buy Now’ button for Product Listing Ads on mobile devices. With mobile search now outweighing search on desktops, it only makes sense for Google to expand in the direction. We take a look at the five Ws to see what’s
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