Keyword Match Types.
What is a keyword match type and how can it affect my campaign? Simple question but the ramifications are enormous in the world of AdWords. There are three different types of keyword matches:
Copywriting Successful Google Ads
When you are writing ads for Google AdWords campaigns it is easy to get caught up in writing generic ads that briefly describe your product or service. By doing this you are just becoming another one in the crowd, allowing users to brush over your ads and disregard them.
Weapon of Choice: Conversion Tracking
As Google AdWords professionals, Client Managers work through mountains of data to correctly and efficiently structure each campaign. One of the most beneficial ways to effectively target an AdWords Campaign is through the installation of conversion tracking.
Perception: What Does Your Business Look Like to Your Consumers?
Perception is a very integral part of marketing. What your customers think about, not just your product but your entire business offering, matters a great deal to your business success. This is even more prevalent in an online market place where there are limited opportunities to build any rapport or establish any kind of relationship
Google SSL Search Encryption Rolls Out….
Several months ago Google made some changes to the default search experience on google.com – when you are signed into a Google account they added SSL encryption to increase the security and privacy of your searches. Yesterday, on insidesearch.blogspot.com they announced that they would be expanding this to all their local domains around the world
Google – Do As I Say, Not As I Do
Google recently posted an update on the AdSense blog “Making Ads Smart – Adapting Ads to the Device” where they discussed some of the changes they were launching to change the appearance of the ads on certain devices. Google has also had a long time AdSense policy which prohibits “encouraging clicks”.
Are your AdWords clicks relevant?
Did you know your AdWords specialist at SponsoredLinX are like special forces ‘Traffic Controllers’? They have trained eyes to detect Google searches that you do NOT want clicking your ads. Sure, a well structured campaign will reduce irrelevant traffic but that’s certainly not enough. Even though AdWords advertising is the most targeted way to advertise your business, AdWords is
The Importance of Negative Keywords
During the Google AdWords Health Checks that are run by our internet marketing specialists here at SponsoredLinX, we have began to notice a growing trend in Google AdWords accounts. One of the most alarming trends that has been identified is that the majority of accounts are lacking an extensive negative keyword list. Negative keywords are important because
The Importance of Testing Various Ad Positions in Google AdWords
One of the main optimisation techniques used at SponsoredLinX is to measure the results we get at various ad positions. Google uses an algorithm to calculate which position an advertiser’s ad will appear. Max Cost Per Click (CPC) x Quality Score = AdRank (AR) The higher the AdRank, the higher you are listed. To get
Improve your website’s Conversion Rate
Your website is, in a sense, your businesses frontline sales consultant, or at least it should be treated that way. Think about this: when you are talking to a sales consultant, what two things must be true for you to purchase off of them? 1. You trust this sales consultant. The consultant is honest, has