Blog

Online shopping is a constantly evolving industry with many misconceptions about what makes a good e-commerce store and what marketing essentials it should entail in advertising efforts. With the world becoming more and more reliant on technology and our expectations of what we expect of online retailers, it can be hard to cater to and
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Instagram releases new analytics: Live Videos, Reels & Likes Instagram has announced that it is releasing new native data for its reel and live video features for digital marketers to assess their performance and make more informed decisions. Reels will now report on plays, accounts reached, likes, comments, saves, and shares. Additionally, metrics rolled out
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When writing content for your website or marketing campaigns, often the idea of catering to mobile optimised devices is overlooked. Why should this concern you? Well, audiences using smaller screens often interact with your content different to that on a desktop computer. At SponsoredLinX, we encourage small businesses to implement practices that will cater to
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Once upon a time… Everyone enjoys a good story. They can entertain, inspire, make you laugh, make you cry. Well, stories can also help align your marketing and sales efforts! It doesn’t matter if you’re an independent start-up or a well-established company, if you’re struggling with your inbound marketing objectives then you need to learn
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We now live in a mobile first world, and it’s vital for companies to get their digital experience on point. However, while many senior marketers understand the importance of mobile experience, they can still get it wrong. Having been around for the start of the mobile boom, SponsoredLinX has witnessed its evolution first-hand. What worked
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The aim of every business operating online is to achieve the highest ranking on an organic search when a consumer searches for your company name or product. What many businesses find difficult, however, is understanding how to optimise their online presence in order to ensure it’s easy for your consumers to locate you no matter
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In an age where mobile is at its most popular, it is no surprise to find that people now spend more time on their smartphones than they do their desktop computers. In addition to relying on portable hand-held devices to easily access their texts or emails, users often use them to browse on social media.
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Marketers always have one thing in common – an end goal – and while they all take different routes to get there, they face similar challenges. The State of Inbound recently released their 2017 report detailing these challenges, so we decided to condense it for you. Here are the most common marketing challenges and what
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As a small business owner, you’re likely aware of the importance of staying on top of digital trends and providing customers with new and improved experiences. But what are some of the top trends to keep abreast of this year? Below, I share our top five 2017 digital marketing trends! Snapchat & Instagram If your
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If you’re a small to medium business owner, I have a big question for you. How often are you reinvesting profits back into your business? And even more importantly, how much are you reinvesting? According to a report from Forrester Research, you should currently be spending an average of 30% of your yearly turnover on
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