“Maybe DIY wasn’t the best idea…” – What would your website say if it could talk?
Building your own website can seem like the smartest option when you’re budgeting your hard earned cash. But if you’re not careful, it can also create more issues for you later on. Below, we give you the top five questions your website would ask you if it could, and uncover some of the biggest mistakes
TWO SIMPLE WAYS to implement videos into your marketing
It’s true: Video is the new kid on the block and she’s here to stay! Sure, she may have changed a lot over the years – moving from a clunky black box whose insides would regularly tangle and crinkle – to a digital file that now lives in a slick, curvy smartphone or a hip
The New Girl, Control Freaks & Digital Health
There is an old adage that ‘a [tradesman] is only as good as his tools’. I find this to be quite poignant, as I enjoy tinkering on my cars and bikes on the weekends – and the one thing I find that has let me down in the past is poor quality tools. Alongside that,
Beyond Demographics and Customer Intent
Can you predict the future? Do you know what your customers need? Do you know when they need it and most importantly, can you position yourself to be available at the recognised moment of need? With Google (and SponsoredLinX) you can. Demographics, sub sections of audiences based on gender age, location, etc. are fast becoming
Omni-channel Marketing for Small Businesses
Myer’s recent marketing investment puts the word ‘omni-channel marketing’ under the spotlight. Small businesses tend to shy away from such buzzwords that are often associated with large corporations or brands. ‘Let the big guys worry about them’ is a common way of thinking. If this speaks to you, think about the first time you heard
Has Your Paid Search Campaign Got a Money Leak?
Patch that hole in your budget bag! Ever wondered if you are wasting money on your AdWords advertising? Erin Sagin for Wordstream states that, “the typical business wastes 25% or more of their total paid searches spend”. This is a problem and trying to figure out wasted spend on Google AdWords can be challenging. Here
The plan of attack It’s no secret that retailers across the world pocket from annual calendar events like Valentine’s Day, Christmas, New Year, Easter, sports games, concerts, movie premieres and public holidays to name a few. According to Think with Google, in the New Year, fitness and wellbeing searches have increased by 40% on mobile
What’s A Good Conversion Rate?
Begin with the end in mind. A good conversion rate can vary from which industry you are in, to your website and the types of keywords you use. However, conversions are the holy grail of all goals for a marketer, so there are a series of processes one must go through before finally figuring out
Bye-Bye to Google Ads on the Right-Hand Side
Google is doing away with right-hand side ads and the search engine marketing world is running around mad with the news. With immediate effect on a global scale, search marketers are now reeling with what this exactly means for them and for businesses. Concerns around the possibility of escalated cost-per-clicks (CPC) and organic search engine
Understanding SEO & Mobile
For any small business owner embarking on an SEO strategy, you will soon realise there a two parts to the equation. One, your SEO plan of attack for desktop search, and two, your strategy for mobile SEO. Fortunately, Australian SMEs are catching on. “Next year, Canada and Australia will surpass South Korea to become the