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TWO SIMPLE WAYS to implement videos into your marketing  

It’s true: Video is the new kid on the block and she’s here to stay! Sure, she may have changed a lot over the years – moving from a clunky black box whose insides would regularly tangle and crinkle – to a digital file that now lives in a slick, curvy smartphone or a hip
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The New Girl, Control Freaks & Digital Health

There is an old adage that ‘a [tradesman] is only as good as his tools’. I find this to be quite poignant, as I enjoy tinkering on my cars and bikes on the weekends – and the one thing I find that has let me down in the past is poor quality tools. Alongside that,
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Beyond Demographics and Customer Intent

Can you predict the future? Do you know what your customers need? Do you know when they need it and most importantly, can you position yourself to be available at the recognised moment of need? With Google (and SponsoredLinX) you can. Demographics, sub sections of audiences based on gender age, location, etc. are fast becoming
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Omni-channel Marketing for Small Businesses

Myer’s recent marketing investment puts the word ‘omni-channel marketing’ under the spotlight. Small businesses tend to shy away from such buzzwords that are often associated with large corporations or brands. ‘Let the big guys worry about them’ is a common way of thinking. If this speaks to you, think about the first time you heard
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Has Your Paid Search Campaign Got a Money Leak?

Patch that hole in your budget bag! Ever wondered if you are wasting money on your AdWords advertising? Erin Sagin for Wordstream states that, “the typical business wastes 25% or more of their total paid searches spend”. This is a problem and trying to figure out wasted spend on Google AdWords can be challenging. Here
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Marketing Almanac

The plan of attack It’s no secret that retailers across the world pocket from annual calendar events like Valentine’s Day, Christmas, New Year, Easter, sports games, concerts, movie premieres and public holidays to name a few. According to Think with Google, in the New Year, fitness and wellbeing searches have increased by 40% on mobile
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What’s A Good Conversion Rate?

Begin with the end in mind. A good conversion rate can vary from which industry you are in, to your website and the types of keywords you use. However, conversions are the holy grail of all goals for a marketer, so there are a series of processes one must go through before finally figuring out
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Bye-Bye to Google Ads on the Right-Hand Side

Google is doing away with right-hand side ads and the search engine marketing world is running around mad with the news. With immediate effect on a global scale, search marketers are now reeling with what this exactly means for them and for businesses. Concerns around the possibility of escalated cost-per-clicks (CPC) and organic search engine
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Understanding SEO & Mobile

For any small business owner embarking on an SEO strategy, you will soon realise there a two parts to the equation. One, your SEO plan of attack for desktop search, and two, your strategy for mobile SEO. Fortunately, Australian SMEs are catching on. “Next year, Canada and Australia will surpass South Korea to become the
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Evaluating your SEO Campaign for 2016

It’s no secret that Search Engine Optimisation (SEO) can be an expensive marketing strategy but there’s no shortage of sources online saying it’s an absolute must for any business. Whilst many of these sources may be biased there is no denying that organic traffic is an incredibly effective method making up a large share of
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