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Landing pages … AKA the gift that keeps on giving! If you were to ask any marketer, creative freelancer or small business owner what they value most from their online presence, we’re confident each will respond by saying landing pages.

Attention span is an important thing for all forms of digital marketing – SEO, social media and paid advertising are dependent on an ROI for money spent. With SEO in particular,  if you fail to grab users attention and they bounce back to the search results page, Google notices and looks more favourably on whoever
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Simply put, a blogging platform is an online place where bloggers or businesses can write and publish content. This content can be anything from text, images, videos and more. Depending on the platform, you can customise the layout and design, and even organise your posts with tags or categories. Choosing the perfect blogging platform is
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As a small to medium entrepreneur, the way you manage your business is a key determinant of your success. Time, money and employees are amongst your strongest assets, yet they can also be your greatest weaknesses. To ensure it’s the former, we’ve compiled a short list for each to help your small business management be
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PPC (or pay per click) remains one of (if not the) best online marketing platforms for ROI and instant results. While a long-term and managed SEO strategy is vital for extended success, there’s no denying the power PPC harnesses, and what it can do for landing page traffic and sales.

Is an effective marketing campaign amongst your list of new year’s resolutions? Then we suggest delving into the world of content and keeping an eye on any content marketing trends that may arise throughout the year. Content assists marketers and business owners to establish themselves as thought leaders and can also be used to better
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The term “digital presence” is one that’s shifted almost yearly. So what does it mean right now? It’s the sum of everything that people can find out about your business on the internet. These data points are often sadly neglected, despite only needing small time investment and a systematic approach to increasing your visibility. Everything
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As a content marketer, it is your duty to continually drive conversions. Maybe you think you’re already relatively sufficient at your job, but is sufficient really enough for you? Obviously, the most important part of content marketing is the content, right? Well, let’s look into how we can boost your business by creating high converting
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Are you not using images in your blog posts? Do you know the statistics? Articles with imagery get 94% more views, Facebook posts that include images get 87% more engagement, and Tweets with images get 18% more clicks. I bet right now you’re asking yourself how your content could get those kinds of ratings. Luckily
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Begin with the end in mind. A good conversion rate can vary from which industry you are in, to your website and the types of keywords you use. However, conversions are the holy grail of all goals for a marketer, so there are a series of processes one must go through before finally figuring out
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