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When investing in AdWords many businesses are keen to see if their ads are working. We set up our campaigns and make them live, suitably chuffed with ourselves. We open Google in another tab, type in a keyword breathe deep and hit enter fully expecting to be top of the page with the ad copy we wrote shining like the suitcase in Pulp Fiction. Instead we see our competitors and we are enraged!

So you’ve recently ramped up your marketing strategy; you’re starting to see results when it comes to AdWord conversions and your number of social media followers is increasing. Before you know the phone is ringing hot. The hard part is over right? Now all you have to do is sit back, relax and watch the sales roll in. Well not necessarily. It has been proven that phone manner when liaising with customers can have a huge impact on the conversion rate of sales from online marketing. Here are some tips to ensure that a sale doesn’t slip!

Your website is, in a sense, your businesses frontline sales consultant, or at least it should be treated that way. Think about this: when you are talking to a sales consultant, what two things must be true for you to purchase off of them? 1. You trust this sales consultant. The consultant is honest, has
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The relationship between keyword phrase length and % of traffic share is a relationship that needs to be taken into consideration when running a Google AdWords account. Studies have shown a direct relationship between keyword length and % of traffic share, as seen in this graph:

Many business experts have been saying for a while now that for best visibility/growth etc you need to diversify your online advertising strategies. Sure, putting all your proverbial eggs into one basket does mean you will be able to commit more of your time to getting results but it also means you’re going to be
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