Blog

If you know anyone who works in in the world of online marketing, it’s likely that they circled the 21st of April on their calendar… numerous times. Yes, we were waiting with bated breath here at SponsoredLinX, but for SMEs across Australia and New Zealand, this really doesn’t need to be the case. Essentially, business and website
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You will be aware that on the 21st of April, 2015, Google will be releasing their latest update. Due to the fact that Google have been so secretive in the lead up to their previous updates, it came as a surprise when Google announced a warning to website owners this time around. Their warning: become
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Saturation point – it’s a term that many business owners never want to hear, particularly if growth is still a large part of the business plan, but it’s a stark reality for some of the world’s largest digital corporations like Facebook and Google. They’re aware of it too. Ever wondered why the likes of Google
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The importance of technology and its impact on everyday items, such as computers and phones as we know them today, is predicted to completely change in 30 to 40 years’ time. In fact, everyday items we use as second nature could completely change. But will it ever actually happen, or, is it all gossip? Here
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Hybrid marketing has an Omni-channel presence with an integrated approach. Marketers who practice hybrid marketing are able to write excellent and original content, possess great analytical skills and are able to provide solutions across all platforms, be it Public Relations, Web, SEO or social media management. Rather than seen as separate entities, the hybrid marketer
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We are a country curiously obsessed with the Australian dollar (we are currently trading at 0.77 US). Put aside the news headlines dominated by the recent Queensland Election and the massive sporting events over the past weekend and, you’ll  see articles all displaying the well-known fact that the Australian dollar is falling and, likely to
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Some say it adds to company culture. Others say it’s a distraction and waste of time and resources. What we can all agree on is that internal communications is a vital way of distributing vital information between departments within a business. How effectively and efficiently this is done though can often come down to the
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Censorship or your privacy? While the rest of the world, particularly the West, have concrete ideas as to which side of the fence they stand on; the right to privacy vs. the right to freedom of speech, Australia seems to still very much be sitting on the fence. Is a consensus needed, and if so,
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Small Business Growth Slows Due to Lack of Online Presence Earlier in November this year, I wrote a blog titled, ‘Cementing Your Business in the Digital World’, and I discussed that given today’s advancements in technology and online communication, every single Australian SME should be online, whether your business is B2B or B2C, or if
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David Hefter, General Manager at SponsoredLinX, delves into the issue of advertising over the Christmas and New Year holiday break and how Australian SMEs should be approaching this time of year.