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Boosting Your Online Presence
Boosting Your Online Presence For Better Visibility

The aim of every business operating online is to achieve the highest ranking on an organic search when a consumer searches for your company name or product. What many businesses find difficult, however, is understanding how to optimise their online presence in order to ensure it’s easy for your consumers to locate you no matter
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increasing landing page seo
Increasing Landing Page SEO For Your Small Business

As a core element of online marketing, getting your landing page found is important. However, being found isn’t always enough to land you a sale. Several factors go into the decision of your buyer, and therefore, you must appeal to all their ideals. We’ve gathered a few quick and actionable hints increasing landing page SEO
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Google AdWords for your business
Google AdWords For Your Business – Why It Is So Effective

As marketers, we often hear questions like “does Google AdWords really work?” or “what’s so good about Google AdWords?”. Sometimes we’ll even get the occasional “what is Google AdWords and how does it work?”. Essentially, Google AdWords is a PPC advertising tool that can reach very specific targets and for minimal cost! So here’s what
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SEO Tips To Boost Your Google Rank

It goes without saying, but we’ll say it anyway—SEO is highly technical. There are more than 200 influencing factors and it’s difficult to know concretely what you as a business needs to do to stay ahead of the game. However, while it is difficult to comprehend every element, there are some simple things you can
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The Sponno Guide for Ranking Higher on Google.

Over the past decade or so, SEO has become increasingly more important. Due to technical advancements with regards to devices like smartphones and tablets, the reach of internet browsing has dramatically extended. This has meant that search engine companies like Google have had to continually improve their algorithms for their search function more frequently, in order to ensure that users can easily access information on these devices. This has also had the effect on making the realm of SEO (natural search) more and more complex and, of course, increases the level of competition as serious marketers fight for optimal visibility on the first page.


Google Authorship Discontinued – What Now?

On 29 August 2014 Switzerland based John Muller (Google Webmaster Trends Analyst) announced the end of Google Authorship. Since then all photos and references to Google+ profiles have been completely dropped from Google Search listings. When explaining the reason for this change John says that the decision was founded on feedback from webmasters, authors and users who said that the platform was becoming too much of a distraction when finding search results.


Black Hat Social Media and How It Can Affect your SEO Efforts

Regardless of how sophisticated Google’s search algorithms get there will always be people trying to manipulate the system. Black Hat SEO has been around for a long time and may never go away. With the growing importance of Social Media it was inevitable that Black Hat Social Media would become a thing. But what effect, if any, can it have on your SEO efforts?


How Google’s New Pigeon Update Affects Small Business

Recently Google’s released a major algorithm update for the local search function (AKA Pigeon Update) and whilst there isn’t much press around it yet; webmasters all over the US are reporting changes to their local rankings.


4 WordPress Plug-ins for Basic SEO Productivity

In this day and age SEO is no longer just about getting on the 1st page of Google. Unless it is a navigational search query you want to make sure that your campaign is performing at optimum level as you will be competing with nine other search results. This is why it is so important to implement basic SEO practices and efficiently manage them to rank well and attract relevant clicks. Here are some SEO tools that I thoroughly recommend to improve the productivity on your WordPress site.


Website vs. Bricks and Mortar Stores

As a business owner, regardless of industry or targeted client base, anyone would agree on the benefits of having a physical shop front or office. If this shop front is well staffed, well maintained and in a good location, then clearly foot traffic will come into the store, giving your staff the opportunity to make sales and/or generate leads. The better the location, the greater the volume of foot traffic. The better your staff, the more sales and leads (not to mention the quality of these) will be achieved. All fairly simple stuff isn’t it?