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Google AdWords Holiday Planning Must-Haves

  The Christmas season for children is often a time of excitement and anticipation. On the other hand, Christmas for adults in business and in marketing can be a time of stress, flurry and potentially record breaking revenue. So how do you create one and avoid the other for your business this December? A solid,
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Facebook just Launched a New Fundraiser Platform

In a world where charities, non-profit organisations and social enterprise groups have to change and adapt to digital screens, Facebook has just made it a little easier. Budgets for marketing spend are always tight because the funds raised go towards providing the services the charity advocates, not back into creating bigger marketing campaigns. So when
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Using Social Media for a Good Cause

Social media is a two-way communication stream; it’s a constant conversation. Unfortunately, social media platforms continue to be a stomping ground for online trolls to turn situations into negative ones, but, people’s reactions are helping to put a positive spin on them, while bringing to light serious issues which need to be addressed. Susan Carland,
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The Making of the Famous Christmas Advert

Video Content Just Got Better It’s the most wonderful time of the year. Yes, the Holiday season is well and truly with us and one of my favourite past times has been watching (and re-watching) all of the Christmas adverts released by big brands around the world.  My eager anticipation for the commercials, which are
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Testing is the Pathway to Landing Page Optimisation

Bounce Rate – what is it and does it really matter? You have probably heard that your website’s bounce rate is a clear indication of how relevant and successful your website, and landing pages, are. This is not entirely true. If you have been told this, or read this, then we’ve got news for you.
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Why Landing Pages are more of a Team Player than you might think.

High converting landing pages are designed to focus on one thing and one thing only; they’re standalone webpages which are designed to receive online traffic with users’ who have a single intent, and your landing page is there to deliver. For this very reason they are used in conjunction with online traffic directed from Pay-per-Click
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AdWords Editor

AdWords Editor is an application which allows users who own an AdWords account, or accounts, to edit and manage their AdWords campaigns. The idea is that the application makes it easier for users to create and implement changes to their campaigns. It’s especially useful for users who have more than one account, as they are
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Stop Searching for Your Ad on Google!

A common problematic scenario which comes up in the day to day running of many online campaigns is when someone with a Google AdWords account Google themselves so that they can find their ad. While I can totally understand why any SME owner is interested in performing a Google search to see if they’re showing for their top keywords, this is
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How To Create a Micro-Moments Map

What we used to think when we thought of Google as a company is no longer. You will have heard of Alphabet, the new name for the parent company of Google and all of its previous divisions such as Nest, Google Ventures, X-Labs, and Calico. Each division now has its own CEO whom report to
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Palaszczuk’s $40 million Fund to Add Fuel to the Fire for the Collaboration Economy

The Queensland Government’s announcement for a $40 million Business Development Fund has set entrepreneur hearts aflutter around the State – mine included! With the Turnball Government recently pushing an innovation wave throughout the hearts and minds of Australians, it seems the Palaszczuk Government has been watching very closely. This flow on effect has suddenly created
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