Blog

The FIFA World Cup is in full swing which means my life has been taken over by FIFA Updates; 2AM matches and statistical analyses of the coaches and teams. I pay so much attention, that it almost seems like my research would have some sort of impact on the outcome of the games, of course, that’s not how it works. The other side of my life is search and for this reason I couldn’t help but draw a few similarities between the two areas.

As a business owner, regardless of industry or targeted client base, anyone would agree on the benefits of having a physical shop front or office. If this shop front is well staffed, well maintained and in a good location, then clearly foot traffic will come into the store, giving your staff the opportunity to make sales and/or generate leads. The better the location, the greater the volume of foot traffic. The better your staff, the more sales and leads (not to mention the quality of these) will be achieved. All fairly simple stuff isn’t it?

We all know that generating leads is one of the most important parts of running a business. You could have the a fantastic idea and a fantastic product, but if your customers cannot get in contact to be able to enquire about your product or service then you haven’t got much. This simple interaction is
Read More

So far in this SEO blog series you will have noticed a common theme: user experience. When writing content, encouraging links to grow your link profile or entering the world of Google+, if you keep that in mind and apply it to everything you do it will be hard to steer yourself wrong. But despite
Read More

Your website is, in a sense, your businesses frontline sales consultant, or at least it should be treated that way. Think about this: when you are talking to a sales consultant, what two things must be true for you to purchase off of them? 1. You trust this sales consultant. The consultant is honest, has
Read More