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  For the past couple of years video content has been on the rise on most of the social media platforms, including Facebook, Instagram, Tiktok, Snapchat, and YouTube. In fact, according to Google, the time people spend watching live content went up by 250% in 2020. Today, we have a quick little how-to guide to
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Google Changes How it Generates Titles for Search Results Google has confirmed that it recently changed the way it creates titles for its search result listings. Before the change, search results snippets and titles were often generated based on the query that the searcher entered. With the change, Google will be using a new system
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So you’ve started a Pay-per-click (PPC) or a Google Ads campaign to help drum up your business, and you want to test and see where you currently sit in the search engine ranking pages. You might think that typing in the keywords and search terms you’re aiming for might help give you a general idea
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Google Ads to block ad targeting based on age, gender, or interests of people under 18 With the influx of virtual schooling and online children’s entertainment and enrichment, Google is taking some necessary steps to ensure that children’s data remains protected and secure. From an advertiser’s perspective, Google is blocking ad targeting based on age,
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If you’re not in the business of constantly struggling to acquire more leads daily, then you may underestimate just how difficult a process it can be. A lot of businesses and marketers today are still attempting to use cold-calling and emailing as lead generation strategies. However, consumers are becoming more protective of their private details
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Artificially intelligent ChatBots aren’t just for large Fortune 500 companies anymore. Thanks to technological enhancements and creative innovation, AI has enhanced customer service protocol and improved the daily operations of small businesses across the globe. Providing you with the opportunity to save money, time and improve your business as a whole, why wouldn’t you get
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Online shopping is a constantly evolving industry with many misconceptions about what makes a good e-commerce store and what marketing essentials it should entail in advertising efforts. With the world becoming more and more reliant on technology and our expectations of what we expect of online retailers, it can be hard to cater to and
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Ranking well in local search is now mandatory for smaller businesses and for those with a geographical client base. However, it’s worth noting the associated ranking factors differ when compared to a national search. And you need to know the difference! Depending on what services you offer, the local search battle can prove highly competitive.
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Google announces new reporting features for Google Analytics 4 New features have been added to Google Analytics 4 in a bid to increase usability and enable deep-diving into certain analytics that aims to fill the gaps of those who opt-out of being tracked. This includes new navigational panels to switch between reports, expanded conversion modeling,
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Many small business owners ponder the same question: how do I attract more customers? Using a website is a proven way of making your business more accessible. And in saying that, there are dozens of on-page SEO ideas that can help search engines find your page. Getting high-quality links for your SEO is vital when
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