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Optitec

Client Video Summary







Overview



Optitec has been operating out of Melbourne for over 20 years, specialising in the highest quality motorised jockey wheels used for towing caravans, boats, trailers, and more. The owner, Gary, has been in the business for the past 5 years. He approached SponsoredLinx wanting to generate consistent traffic to their website and increase the number of enquiries while maintaining the quality of their leads. After consultation of their digital needs and goals, it was decided that a combined channel approach of both Google Ads and SEO strategies would be most effective in reaching their goals. Before partnering with us, Optitec already had a niche selection of well- ranking keywords. Building on this foundation, SponsoredLinX assisted to expand on this by identifying their gap keywords – longer phrase keywords that offered less competition but still plenty of potential and forming a strategy around improving the ranking for these. In junction with this, it was identified that Gary closed more sales after being able to personally speak to his customers and a call-only Google Ads campaign was launched. This tactic has increased their sales dramatically as it now gave Optitec the chance to talk directly to potential customers, rather than just relying on online information. Through our Google Ads and SEO campaign rollouts, SponsoredLinX and Optitec have not only increased the traffic on their website subsequently increasing their exposure, but also increased their overall sales.

 

 

“It’s good to see an SEO organisation that can provide the service that they say they will. There are too many ‘scam SEO’ operators out there, but Mitch and the team at SponsoredLinx are working fine for us!” Gary – Optitec

 



Objective





Digital positioning 

as a premium product





Increase the number of 

enquiries, emails & calls





Increase website traffic 

consistency & quality



Results





+140%

Increased 

click-through-rate





+95%

Increased 

conversion rate





-85%

Decreased 

cost per conversion



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