JB Metropolitan Distributors is the largest convenience store wholesaler in Sydney with multiple outlets across Australia operating for over 30 years. While already performing strongly in the B2B space with corporate connections, JB Metropolitan Distributors was seeking to target the B2C market of individuals; specifically, people having catering events. The SponsoredLinX team set up both Smart Shopping and Dynamic Display campaigns in order to increase their brand awareness with this target demographic and encourage purchases. These campaigns nearly doubled the number of website visitors, while total brand reach increased by 70%. Furthermore, the optimised targeting of these campaigns has resulted in higher-quality leads. This has nearly doubled the overall conversion value of online sales while returning a 1:160 ad investment, meaning for every $1 that JB Metropolitan Distributors invests in Google Ad, they return $160 in sales.