Frequently Asked Questions
While the technical ins and outs of SEO are often changing, there are a few common questions which remain the same over time. Here are a few:
Q. How long does SEO take?
A. This is a difficult question to answer as there are a lot of factors to take into consideration such as the quality of your website, any previous SEO work which may be out-dated and working against the campaign and a variety of other ever-changing factors. However, it would be reasonable to expect around the 3 month mark that visible movement be happening. There are always exceptions to a rule, but on average this tends to be the case.
Q. What am I paying for?
A. First and foremost you are paying for results. SEO is unlike other online marketing methods in that search engines are looking out for people who are over-doing it and Google in particular only caches your website and updates rankings accordingly roughly once a fortnight (again this can change, but on average it tends to be the case). For this reason, it takes a minimum of 2 weeks and sometimes more to see the results of any action taken and doing too much between caches can actually have a negative impact on your rankings.
Ultimately, your monthly fee for SEO is more of a payment plan for the total amount which you are paying to rank, rather than a monthly management fee. With that said however, your payments do also need to cover costs. Everything we do as part of SEO is of a quality uncommon to the industry and the package you are quoted is based on the level of competition online for your industry, which dictates the amount of resources we will need at our disposal in order to give you the best possible results.
Q. What does SponsoredLinX expect of me?
A. This is an important question to ask, as quite often timely implementation of SEO work may require information and/or approval from the client in order to move forward. As an example, while we are the experts in SEO, you are the expert in your industry so we will not simply move ahead with a list of keywords that don’t have your consultation and approval. This is the first and most important step in proceedings and we will require your approval on a few different aspects of work, as well as information required, before key aspects of the work can happen.
Q. What can I expect from SponsoredLinX?
A. Honesty, transparency and expertise. We have been at this for many years now and understand the need to be clear about what is happening, honest with you about what is and is not possible and to help you understand as much or as little as you would like to understand about your campaign. We are also happy to offer general marketing advice and will not hold back knowledge which would be useful to you in areas outside of SEO. At any point during your campaign, feel free to call us simply to have a chat about marketing, we’re happy to help!
Q. Is SEO an ongoing need, or can I stop at the end of my campaign?
A. While it may sometimes be okay to slow down and/or downgrade your SEO, it’s important to understand that the second you stop performing SEO the competition starts to catch up. This may seem a little daunting to think about, but keep in mind that the entire goal of SEO is to get you ranking organically for keywords which will bring you the highest possible return on investment. Simply put, this means that our goal is for SEO to bring you in more money than it costs you, which makes keeping at it a no-brainer!
For No Contract or Corporate SEO, contact one of our SEO Specialists today on 1300 859 600
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