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Back To Basics With AdWords

Let’s get back to basics with AdWords! Below we’ll discuss how they work, and how to use them to best effect. We’ll give a brief introduction to the concept of AdWords and lastly how Google ranks ads. So, what is Google AdWords? Simply put – AdWords is an auction. Advertisers compete against one another in
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Local Search Optimisation
Local Search Optimisation – How To Stand Out

Ranking well in local search is now mandatory for smaller businesses and for those with a geographical client base. However, it’s worth noting the associated ranking factors differ when compared to national search. And you need to know the difference! Depending on what services you offer, the local search battle can prove highly competitive. If
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Choosing The Ultimate Facebook Ad Type

If you’re still using direct mail, print ads or television commercials — social media marketing costs almost nothing compared to those traditional outlets. Over the past couple of years, both the technology and services behind Facebook Ads have improved immensely. Meaning, now they’re affordable and cost-effective form of online marketing. With the ability to target
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social listening
Social Listening: What It Is, And Five Ways To Use It

In an era where most communication is now done socially if you wish to learn what your consumers and your potential customers are thinking and the issues they may be having—you should be engaging in social listening. By definition, social listening refers to monitoring conversations on sites like Twitter and Facebook. And, while this can
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Telling A Story With Online Marketing

Once upon a time… Everyone enjoys a good story. They can entertain, inspire, make you laugh, make you cry. Well, stories can also help align your marketing and sales efforts! It doesn’t matter if you’re an independent start-up or a well-established company, if you’re struggling with your inbound marketing objectives then you need to learn
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The Small Business Digital Grants Program

Are you considering updating or indeed creating your digital marketing? Well, nows the time! As of this week, the third round of small business grants from the Queensland government is available for application. Meaning small businesses can apply for matched funding of up to $10 000! In short, the Small Business Digital Grants Program provides small
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SponsoredLinX Named Finalist In Optus My Business Awards

SponsoredLinX has been shortlisted for the prestigious Optus My Business Awards. SponsoredLinX has been shortlisted as a finalist in the Workplace of the Year category at the 2017 Optus My Business Awards, the premier event of the year for SMEs. Founded in 2006, SponsoredLinX offers digital marketing expertise to the Australian and New Zealand community
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Common Mobile Mistakes
Check Out These Five Common Mobile Mistakes

We now live in a mobile first world, and it’s vital for companies to get their digital experience on point. However, while many senior marketers understand the importance of mobile experience, they can still get it wrong. Having been around for the start of the mobile boom, SponsoredLinX has witnessed its evolution first-hand. What worked
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SEO Tips To Boost Your Google Rank

It goes without saying, but we’ll say it anyway—SEO is highly technical. There are more than 200 influencing factors and it’s difficult to know concretely what you as a business needs to do to stay ahead of the game. However, while it is difficult to comprehend every element, there are some simple things you can
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Maximise youtube for your small business
Tips & Tricks – Utilising YouTube For Small Businesses!

Traditionally speaking, if you were looking for big exposure for your brand product or business you’d take out a newspaper ad or create a TV commercial. However, it’s 2017, not 2007, and digital marketing on social media sites like Facebook or YouTube has taken over.  In a recent study conducted by MarketingCharts.com of 295 global
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