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Growing Your Brand On A Small Budget

We’re surrounded by world-renowned brands like Amazon, Starbucks, Samsung and the like so often, we sometimes forget there are millions of small businesses in Australia and New Zealand that create two-thirds of our jobs. SponsoredLinX has grown by expanding said businesses, often by taking a leaf out of these giant brand’s handbooks. Being inspired by
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Brick And Mortar Social Media Marketing

With so many recent technological advances we’ve witnessed a huge shift in consumer shopping habits. This has, in turn, resulted in the creation of new online businesses, but despite their propagation, there will always be space for the traditional brick and mortar retailer. With that said, however, the offline retailer still needs to stick with
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Online Reputation
Online Reputation Repair – A How To Guide

First of all, welcome back! Here’s hoping your Christmas break was filled with love and food in equal measure! Now that we’ve got that out the way, imagine this: you or someone in your organisation has done something silly online, and the reputation of your brand is being dragged through the mud. What a way
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Video Advertising Campaigns In 2017 – Our Top 10!

It’s that time of year again where we take a moment to reflect on what 2017 was. What’s changed? What did we learn? What’s made an impact?


Investing In Customer Retention: A 2018 Must

Due to the solemn fact that 90% of all startups fail within their first two years of operation, many are starting to consider whether the old rule of thumb of 10% budget spend on marketing is sufficient. Maybe, some of these startups would benefit from a more padded marketing approach of 15 or 20%.


Boost Your Digital Presence! 5 Tactics To Try Today!

The term “digital presence” is one that’s shifted almost yearly. So what does it mean right now? It’s the sum of everything that people can find out about your business on the internet. These data points are often sadly neglected, despite only needing small time investment and a systematic approach to increasing your visibility. Everything
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Back To Basics With AdWords

Let’s get back to basics with AdWords! Below we’ll discuss how they work, and how to use them to best effect. We’ll give a brief introduction to the concept of AdWords and lastly how Google ranks ads. So, what is Google AdWords? Simply put – AdWords is an auction. Advertisers compete against one another in
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Local Search Optimisation
Local Search Optimisation – How To Stand Out

Ranking well in local search is now mandatory for smaller businesses and for those with a geographical client base. However, it’s worth noting the associated ranking factors differ when compared to national search. And you need to know the difference! Depending on what services you offer, the local search battle can prove highly competitive. If
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Choosing The Ultimate Facebook Ad Type

If you’re still using direct mail, print ads or television commercials — social media marketing costs almost nothing compared to those traditional outlets. Over the past couple of years, both the technology and services behind Facebook Ads have improved immensely. Meaning, now they’re affordable and cost-effective form of online marketing. With the ability to target
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social listening
Social Listening: What It Is, And Five Ways To Use It

In an era where most communication is now done socially if you wish to learn what your consumers and your potential customers are thinking and the issues they may be having—you should be engaging in social listening. By definition, social listening refers to monitoring conversations on sites like Twitter and Facebook. And, while this can
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