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Digital Marketing Updates – January

You Can Now Pin Products at the Top of Your Local and Google Maps Listings! Google released a new feature late last year for Google Business Profiles (formerly known as Google My Business) that allows users to place products at the top of their listings. To find this new feature, simply go to your product
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How to Perform a Content Audit for Your 2022 Content Strategy

Every year, at the start of the year, many people go through a review process. They look back on what happened the past 12 months and reflect on what could have gone better, what they could improve on, and what they could do to prepare for the future. This is true not just for our
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5 Biggest Digital Marketing Mistakes to Avoid in 2022

The online business and the ecommerce industry is exploding. In fact, just two years ago only 13.6% of sales were made online. Fast forward to 2021 that percentage has grown to 19.5%, which is a 45.8% increase over two years. That growth is expected to reach 21.8% by 2024, which would amount to an 8.2%
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Digital Marketing Updates – December

Facebook Adds New Inspiration Hub to Creator Studio Facebook has added a nifty new feature to Creator Studio that can help creators and Facebook Page managers find, collect, and curate content. The new ‘Inspiration Hub’ is a discovery tool that can serve you popular posts and hashtags that are relevant specifically to your Facebook Page,
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How to Clarify Your Messaging in Your Social Media Posts

Writing and communication isn’t everyone’s strong suit. In fact, a lot of entrepreneurs and small businesses that manage their own marketing often struggle with finding the right words to convey to their audience. They have snippets and ideas of what they want to say but have trouble putting those thoughts into strong and cohesive sentences.
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3 Important Reasons Why You Should NOT Boost a Facebook post

Are you worried that your Facebook or Instagram posts are not getting as much engagement and attention as you want? Well, you’re not the only one with that concern. In fact, did you know that these days organic posts on a Facebook Page range around only 5.20%? That means that if you have a small
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Digital Marketing Industry Updates – November

Google introduces new features to keep data private and secure To celebrate Cybersecurity Awareness Month, Google has recently released several new features to help keep your data secure. One of these features that is important to note for small businesses is the Chrome HTTPS-First Mode. HTTPS websites (compared to HTTP) are websites with added security
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5 Easy Steps to Succeed at Google Shopping

Online and mobile shopping Retail eCommerce is growing fast and steady. The question is, are you making the most out of your online marketing and advertising to take advantage of the change in shopping trends? According to the Australia Post, growth in online shopping in Aussie households grew by 57% in 2020. Just over eight
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Digital Marketing Industry Updates – October

Google Rolling Out Continuous Scrolling for Mobile Search Google recently made a major update on their mobile search results and introduced the infinite scroll. This simply means that instead of clicking through to pages 2, 3, and so on of the search results, the next set of results will automatically load with relevant information. What
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Making Your eCommerce Site Convert

Online retailers have become a vital part of our economy, especially in recent months. In fact, the global eCommerce market is expected to total $4.81 trillion this 2021. Ecommerce offers convenience, discounted products and the opportunity to compare models and prices with a click of the mouse. The rise of eCommerce has been mainly because
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