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What Are Microsoft Ads and How Do They Complement Your Existing Search Marketing Strategy?

What’s the first thing you think of when you hear the words “Search” or “Pay-per-click”? Naturally: Google! That proves true as well for advertising on search engines. Because Google holds the lions share of search results and queries across the internet. Google might always be the first choice of search engine that any business or
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4 Easily Accessible Resources for Managing Your Campaigns through Covid-19

Over the past year, COVID-19 has disrupted businesses big and small all over the world. It has changed much of our behaviours, not just as citizens and consumers, but as entrepreneurs and business owners as well. Much of what used to be brick-and-mortar businesses have now moved and taken up space online and are now
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The Best source of Facebook Ad Ideas: Your Competitors!

Are you thinking of getting started with Facebook ads, but aren’t exactly sure how to go about it? Or maybe you’ve tested running an ad here and there but were not too sure if it was good enough or engaging enough to have made a significant impact. But what if you could create ad creatives
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Alexa’s Analysis Tool Adds Features To Improve Research Data

Ever wonder what keywords your competitors are using to rank on Google, or what keywords you can target that others in your industry haven’t? Well, Alexa.com recently announced the launch of some new features to its competitive analysis. Not to be confused with Amazon’s voice-driven virtual assistant, Alexa.com is a subsidiary that provides you with
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