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Marketing Ideas to Start Off the New Financial Year Right

As the financial year draws to a close, a lot of companies have plans set to make the most of an End of Financial Year sale. At the same time, companies that want to get a head start are also forming plans about what to do once the new financial year begins.  That said, we’ve
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May Digital Marketing Industry Updates

New Green Screen Option for YouTube Shorts! YouTube’s 60-second shorts has recently made updates to its Green Screen function. The feature was first introduced last October as a way to compete with short video content on TikTok and Instagram. When the feature came out, though, the Green Screen option only allowed users to upload content
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3 Types of Pillar Pages to Help Catapult Your SEO Rankings

When researching and learning more about an unfamiliar topic it usually helps to find a resource that one can go back to every now and again. Think about how Wikipedia pages are structured, wherein you can read about a specific topic, and then come back to it later to delve deeper into the subject. In
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April Digital Marketing Industry Updates

Fresh Updates for Instagram’s Ranking Algorithm and Hashtags Instagram has stepped up its efforts to make the platform more relevant and engaging for users. Recently, it’s been looking to add more changes and features such as an update in its ranking algorithm. In a Twitter post, Instagram chief Adam Mosseri said that, “Creators are so
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7 Mother’s Day Marketing Ideas for Absolutely ANY Type of Business

Mother’s Day is just a few weeks away, which means that preparations and marketing efforts for your business should already be underway. But if you haven’t started marketing and preparing just yet, it’s not too late! We’ve got a few ideas in this post to help you brainstorm some ideas that can help you maximise
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5 Ways the 2022 Federal Budget Will Help Small Businesses

The end of the first quarter of 2022 saw the Australian government discuss means and options that the 2022 federal budget could help small businesses. Several promising programs and tax reforms were considered and discussed, many of which would definitely help small businesses both recover from the effects of the COVID pandemic, as well as
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March Digital Marketing Industry Updates

Twitter Introduces Twitter Shops for eCommerce Brands Twitter has recently been experimenting with a new feature called Twitter Shops. Only available so far for select merchants in the U.S., Twitter Shops might eventually prove to be a helpful tool for eCommerce businesses that want to increase their exposure and revenue on Twitter. Brands and businesses
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How to Create Powerful Connections with Your Audience Through Branding

What’s the first thing that comes to mind when someone brings up athletic wear or sneakers? What pops up in your head when people start talking about personal computers or smartphones? What about when it comes to cars or coffee? Chances are that with virtually every product and service there’s a brand that you directly
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5 Simple Tactics to Maximise Your Online Sales & Revenue

Are you an e-commerce business? Do you find that you may be having trouble selling your products online despite the increase in online shopping behaviours? In fact, did you know that for 2021 e-commerce sales were expected to account for 17.5% of global retail sales? What’s more, by 2023, it’s predicted that this number will
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February Digital Marketing Industry Updates

Google Introduces New Search Ads 360 Google has recently brought changes to Search Ads 360, their platform that helps simplify campaign management and performance. The changes will be rolled out over the next couple of months, boasting a new look, faster navigation that closely resembles the Google Ads and Microsoft Advertising platforms to bring a
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