Google Video Advertising Success Stories
Major Motion Picture Studio
Situation Profile
- A major motion picture studio planned a release of an action-packed blockbuster to theatres nationwide
- Created an InVideo overlay ad a with click-through companion video, which allowed users to view the movie trailer within the existing video viewing area
Campaign Strategy
- Used a single ad creative to target engaged video viewers on YouTube and on AdSense for video partners' sites
- Reached priority content categories such as Celebrities and Entertainment
- Placement targeted relevant websites such as TopTVBytes and VideoDetective, which cater to TV and movie-watching audiences
Campaign Marketing Objectives
- Drive box office sales
- Increase film awareness in the online community
- Engage users through user-initiated advertising with the trailer companion video
Results
- Obtained quantitative results on user engagement with reports which included the play rate of the companion video, the percentage of the companion video viewed by quartile, and the click-through rate on the advertiser's url.
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