Some frequently asked questions about Sponsored Links
We know it's easy to get lost in all of this, but here are some questions that are commonly asked. If you have any further questions, our friendly staff are only to happy to help. You can contact us on 1300 859 600.
About Sponsored Links
 What are Sponsored Links? |
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Sponsored Links are text ad's that appear as part of Google's search results and Google's partners sites (optional). Sponsored links has many advantages for advertisers and offers a far greater return on investment than other forms of advertising such as direct mail, the yellow pages, TV and newspapers. With Google's sponsored links program you have the ability to control your advertising like never before. |
| Can I target my ads by location? |
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Yes, with Google's sponsored links you can choose the location your sponsored links will show e.g. Australia, Sydney, Victoria, and the ads will only show in these locations. |
| Can I target my sponsored links in other countries outside of Australia? |
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Yes. However your daily budget will need to be raised to ensure maximum ad delivery in these areas. |
| Where will my sponsored links appear? |
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Your sponsored links will appear along side Google search results in any country or town you select e.g. Sydney only. 1st Page positions are again subject to ad delivery for more on ad delivery click here. |
| How long do I have to sign up for? |
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There are no lock in contracts with SponsoredLinX. |
| How do I get started? |
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We now offer 2 easy ways to get started. 1. Online (fastest): Get started online and your sponsored links go live on Google within 48hrs. 2. By Phone: Call our setup team on 1300859600 Monday to Friday, 9am to 5pm EST. |
| Can SponsoredLinX optimise my existing Google Adwords account? |
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Yes, if you already have an existing Google advertising account that you would like our qualified Google AdWords Professional's to setup, manage and optimise you can. 99% of the time our Google AdWords Professionals and Ad Management software can lower your Google costs, and raise your positions. To get started you can either start online via the sign up page, or contact our friendly setup team on 1300 859 600. |
| How Does SponsoredLinX Ad Technology Work? |
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SponsoredLinX Ad platform uses unique KPI ad technology to deliver the best return on investment for your daily spend. Google will rank and determine the distribution of an ad based on 4 major factors 1. The Ad Quality, 2. The Click Though Rate 3. CPC 4. Landing page. Using the SponsoredLinX Ad Management software automatically ensures you get the best ROI from Google and gain higher positions on the first page of Google over your competitors. Our client managers are experts all forms of online advertising and work on your account on regular bases to get the most amount of clicks from your daily budget. Other areas our team work on are: ad quality, increasing your click though rates (the amount of time your ad is clicked on divided by your impressions), and landing pages. |
| What is SponsoredLinX Sales & Lead tracking? |
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With SponsoredLinX you can track which ads and keywords create leads & sales! With our unique sales and lead tracking technology we can track what keyword was originally typed into Google when users either made an enquiry via the site, made a purchase or any other action the advertiser would like to track on their site. This gives advertisers the ability to figure out which keywords are performing the best, then make educated decisions on which keyword delete for better return on investment. This Information is also very useful for your business, giving you great insight into what your market is wanting and uses as terminology. e.g. A cap company my run sponsored links and discover with conversion tracking, people use the term hats rather than caps, therefore the advertiser may decide to change their new brochures title to: (looking for funky hats) instead of caps, meeting exactly what the market wants. |
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Ad Delivery |
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| Will my ads be on Google 100% of the day? |
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Ad delivery is based on your daily budget and account structure e.g location and the competiveness of the keywords for your industry.
Having a good daily budget with a realistic account structure will generally give 90% plus ad delivery; however because of how the Google system works we can't guarantee your ads will appear 100% of the time. Good Ad Delivery Example: Poor Ad Delivery Example: If you have a low daily budget and a big account setup, your ads wont appear 100% of the time. However with a good daily budget and representive account setup, you should have 90% ad delivery on Google. If your ads arent showing 100% of the time, our Google Professionals can give you recommendation on daily budget and account setup. |
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Billing Questions |
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| What payment methods do you accept? |
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We accept all major credit cards, if you don't have or prefer to use another payment, call our setup team on 1300 859 600 to organise another payment. |
| How do I get charged? |
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As soon as your setup is complete, our setup team will contact you to setup your billing preferences with the selected search engines you selected. The major advantage of SponsoredLinX is that you pay the search engines directly, and we then manage your account to increase the performance on a weekly bases. |
| Do the SponsoredLinX prices include PPC fees? |
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No, the SponsoredLinX management is a service to help reduce the Google click charges and gain higher positions on the first page of Google over competitors. Our client managers are experts all forms of online advertising and save you money on Google click charges by increasing your click though rates, ad quality and landing pages. Once your account is setup, you have the option to have your account optimized and managed on a week by week basis by a SponsoredLinX client manager, it is completely up to you, however in most cases sponsored links account management will increase your sales rate and save you in the long run. |
| SponsoredLinX pricing explained? |
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Cost Per Click > Weekly Management (Optional) for better results. |
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What is a daily budget? |
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With sponsored links you choose how much you spend on Google on a daily bases, Google uses a complex system called ad rank and quality score to determine the individual keyword cost, this can vary on a regular bases therefore a daily budget ensures you can control how much traffic (clicks) per day your ads receives. When your budget is reached, your ads will come down for the day. This way you have complete control over how much you spend. Raising your daily budget in your AdCenter to meet the selected keywords for your industry will ensure maximum ad exposure. Don't forget you can always contact us on 1300 859 600 to talk to one of our friendly staff if you have any further questions. |
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