Ad delivery is based on your daily budget and account structure e.g location and the competiveness of the keywords for your industry.
Having a good daily budget with a realistic account structure will generally give 90% plus ad delivery; however because of how the Google system works we can't guarantee your ads will appear 100% of the time.
Here is an example of good and bad account setups to create a better picture of how this works.
Good Ad Delivery Example:
- Daily Budget: $30
- Location Targeting: Sydney
- Keywords: Dog Training, Pet Training, Dog Training Sydney, Pet Training Sydney.
Poor Ad Delivery Example:
- Daily Budget: $20
- Location Targeting: Australia Wide
- Keywords: Dog Training, Pet Training, Dog Training Sydney, Pet Training Sydney, Dogs, Pets, Pet, Dog, Train Dog, Pet Training Company,
If you have a low daily budget and a big account setup, your ads wont appear 100% of the time. However with a good daily budget and representive account setup, you should have 90% ad delivery on Google. If your ads arent showing 100% of the time, our Google Professionals can give you recommendations on daily budget and account setup.
Put simply, you're better appearing more often for your most popular keywords, than showing less often to every keyword and location we can think of, especially if your industry is competitive. Our Google Professionals can give you account structure, and budget recommendations to get the best results online.