Blog

Let’s get back to basics with AdWords! Below we’ll discuss how they work, and how to use them to best effect. We’ll give a brief introduction to the concept of AdWords and lastly how Google ranks ads. So, what is Google AdWords? Simply put – AdWords is an auction. Advertisers compete against one another in
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The latest Aunt Agony and DIY hero! Have you ever had a question you needed the answer for quickly? Maybe you spilt red wine on the new carpet? (Who hasn’t). Or while wandering the supermarket shelves, you wondered what to make for dinner? Almost always Google has the search result for you, but we often
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Well, it’s that time of year again, everyone is saying goodbye to their favourite habits and finding chocolate eggs strewn about their gardens and homes… “Happy Easter everyone!” – This is what your SEO strategy looks like right now in May if you left your Easter SEO planning until a few weeks before the main event.
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Only Pay for what your Customers See! Display ads are a fantastic online method for your marketing goals and they should never be ignored. They’re great for brand awareness, brand recognition, conversions and website traffic. If you make the decision to utilise Display Advertising, then there are a few different ways you can target them.
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The new black in the keyword world Long-tail keywords are becoming more frequently used, and working better for many businesses out there. If you’re not using long-tail keywords or at least planning to use them, then you should be. Long-tail keywords are the new black. But, before we get to ahead of ourselves, what is
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High converting landing pages are designed to focus on one thing and one thing only; they’re standalone webpages which are designed to receive online traffic with users’ who have a single intent, and your landing page is there to deliver. For this very reason they are used in conjunction with online traffic directed from Pay-per-Click
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A common problematic scenario which comes up in the day to day running of many online campaigns is when someone with a Google AdWords account Google themselves so that they can find their ad. While I can totally understand why any SME owner is interested in performing a Google search to see if they’re showing for their top keywords, this is
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Out with the old, in with the new One of my favourite times of the year is spring. The frosty mornings disappear, the sun comes out and the trees are in bloom. I know I’m not alone when I say it’s also the time you should start thinking about your spring cleaning. Before you ask,
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  When many people initially think about ‘Local Search’ they imagine the local corner shop around the block. Or they might even imagine the local group of shops near their workplace, business or home. All of these thoughts are correct, but Local Search is so much more than this, which is why Local Search for
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When it comes to driving traffic to your website, you pretty well have three options; Pay-Per-Click, such as Google AdWords, Search Engine Optimisation (SEO) and Social Media, such as the online platform Facebook. SponsoredLinX offer online marketing management services in all three of these areas (plus more) but there is one marketing relationship here which
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